Why Would Dell Hold a Fashion Show?

POSTED BY , 27 June 2007

What happens when you leave fashion in the hands of computer guys? I went to the Dell fashion show at Macy’s this morning not quite sure what to expect. I thought that I would see an interesting fusion between fashion and Dell’s new line of computers. In reality, however, the catwalk was covered with models dressed in long white trench coats with white thigh-high boots and white leotards. The models were projected with different colored themes and flashing images. Each model was announced as one of the eight colors to correspond with the eight colors of the new Inspiron notebook from Dell.

The show, while titled a “fashion show” was simply a marketing gimmick for the launch of the colorful Inspiron notebooks. Dell is known for their personalized computers and the eight colors of the Inspiron takes this personalization to the next level. But was a catwalk necessary? The models walking down the runway didn’t even have computers in their hands. The point that Dell was trying to reach was that the new Inspiron notebooks are a fashion statement. Dell is advertising the physical transformation of their computers and have used sleek models to portray the sleekness of their computers.

I was pretty bummed out that there were no clothes attached to the show, but the light show on the models was definitely fun to look at. My favorite part was the colorful manikins that were placed all over the store, all holding their respective Inspiron Dell notebook. I just wish they were wearing clothes…